Over the summer, Teebox created the “Frisbeegolf 101” YouTube series in collaboration with Powergrip. The series aimed to attract new enthusiasts to the sport and condense the most essential aspects of the sport into a six-part YouTube series.

“In our discussions with Powergrip, we realized there was a lack of beginner-focused content on YouTube. We wanted to create enduring content about disc golf, and Powergrip aimed to reach beginner disc golfers. This led to the creation of the Frisbeegolf 101 YouTube series,” describes Lauri Alasaukko-oja about the collaboration.

“We developed the script and filming plan, which we presented to Powergrip. Our proposal met Powergrip’s need to reach new target groups outside the ‘disc golf bubble’, which motivated Powergrip to join as a partner,” Alasaukko-oja continues.

“Finnish disc golf has long needed a dedicated entity for reporting on the sport and creating content. Frisbeegolfmedia has met this need with high-quality content. We were happy to collaborate with Frisbeegolfmedia on creating a video series focused on beginner disc golfers”, Erno Väyrynen, CEO of Powergrip described his intentions behind the collaboration.